yield mangement

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Title: yield mangement

Essay Details:

Subject: Business

Author: Kristen W

Date: May 22, 2012

Level: University

Grade: A

Length: 8 / 2117

Essay text:

It is geared towards selling the right inventory unit to the right customer at the right time for the right price. The aim this article was to develop a best definition and find a suitable application for the same. Majority of authors have claimed that yield management is aimed at maximization of room revenue through manipulation of room rates in a structured pattern taking into account the demand forecasted. Yield management is best suitable for service industry particularly Hotel and airline industry as the product of both sectors as highly perishable in nature i.e. rooms and airline seats respectively...

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