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Yahoo!'s mission is "to be the most essential global/Internet service for consumers and businesses," (Yahoo! Inc, 3). In fulfilling its mission, Yahoo! provides offerings in fifteen languages in more than 20 countries, regions, and territories (Kessler, 2006). The three primary areas for its services are Search and Marketplace, Information and Content, and Communications and Consumer Services. Worldwide users currently total greater than 411 million (Yahoo! Inc., 4-8).
Situation Analysis
Market Profile
According to Scott Kessler, an analyst with Standard & Poors, the dot-com crisis that began in 2000 ended in mid-2003...
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