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Xm Satellite Radio Case Study

XM Satellite Radio Case Study

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Title: XM Satellite Radio Case Study

Essay Details:

Subject: Business

Author: Tracy H

Date: February 21, 2016

Level: University

Grade: A

Length: 6 / 1600

Essay text:

This target market can also be divided into the smaller segments. The key segments are: • Truck drivers and RV owners (approximately 6 million i) • Commuters driving more than 90 minutes per day • Business travelers who spend much of their time in the car (like real estate sales agents) • Workplace listeners, including retail outlets with a need for continuous, non-stop music • Residents of underserved rural areas. • Sports fans (for example NASCAR) These target groups spend an extraordinary amount of time listening to radio, especially in the car, and should be extremely receptive to the XM product due to their constant need for radio entertainment and willingness to pay for it...

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