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Xm Radio Marketing Analysis 1

Xm Radio Marketing Analysis

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Title: Xm Radio Marketing Analysis

Essay Details:

Subject: Business

Author: Carolyn T

Date: August 21, 2013

Level: University

Grade: A

Length: 9 / 2435

Essay text:

The immediate concern AMSC faced was if consumer demand and willingness to pay for such a service would exceed the expense of the terrestrial and orbital satellite system that would need to be developed, implemented, and maintained. Just as significant, SIRIUS Satellite Radio, had beat XM to the market and already been granted a license from the FCC for satellite radio transmission. In order for AMSC and its partner WorldSpace to generate investor capital, of $1 billion, it would require enough consumer hype that would overcome a speculative investment and guarantee profit returns. Thus, immediate product adoption and mass market service was required...

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