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Essay text:
XM is a very early-stage company.
Primary Issues
· XM must define a business model, manufacturing process, and marketing strategy.
· XM has not yet launched a product, though its product is technologically feasible.
· No company has been able to provide nationwide radio coverage in this manner.
b. Customers
Radio listeners are diverse and can be classified into a range of market segments. Listener characteristics include gender, age, ethnicity, location, and tech-friendliness. Also, listeners have shifted from home listening and to in-car listening.
Primary Issues
· Listeners vary in terms of their price sensitivity...
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