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Trikha needed to assess the impact of recent developments that may blemish his business plan and, at the same time, come up with alternatives for damage control. Trikha attained his product-line management experience from his early days with IBM and management experience as the vice president of one of Xerox’s software businesses. Because the visualization market in 1996 was in its infancy with no clear competitors, the opportunity to commercialize Xerox’s visualization and linguists technologies remained significant. However, there could be competition from companies as large as Microsoft in the near future
In this case study, we will address Inxight’s upcoming challenges, specifically,
Coast to Coast will recommend crisis management strategies against the possible negative effects stemming from Stu Card’s decision to remain with PARC, defensive tactics to protect Inxight from Microsoft’s marginal penetration, the possible infiltration of the company’s technologies, as well as other recommendations...
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