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In the mid 1980’s Apple decided to buy Xerox but the deal finally did not happen. Xerox sued Apple for stealing and using its graphical user interface on the Macintosh computers but the case was dismissed. In the 1990’s Xerox recovered and continued to grow by selling high quality products and became a $16 billion market leader digital company by now. (xerox.com, 2007)1
2. Social Responsibility
Joseph McGuire, in 1963, stated that “social responsibilities supposes that the corporation has not only economic and legal obligations, but also certain responsibilities to society” [p. 144]. It means that Xerox as a manufacturer, “plays an important role in influencing the sustainability of our environment”...
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