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Essay Details:
Essay text:
They have a problem overcoming this disadvantage.
What is the Basis of Competition in the Hotel Industry?
Start to generate general list and then focus on Wyndham?¦s segment (what is this and how might it differ from other segments?) See pg. 7
Wyndham targeted the upscale and luxury traveler?Xfrequent business traveler
12-14 trips per year (pg 13)
See Exhibit 6 (pg. 27 & pg 26))
Critical Factors for this market segment
Clean rooms
Service
Safe
Location
Previous experience
Value for price
Reputation of chain
Room price lower
How does Wyndham intend to compete?
What are Wyndham?¦s major problems?
Low brand recognition among business and leisure travelers (pg 7)
Wyndham?¦s name did not appear in the list of the top 20 most recognizable brands to business travelers...
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