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26, 2002 Consumer Surveys and Buying Patterns Confirm Preference for Widescreen Home Theatre Experience ......
Current consumer behavior research in forest products.
Abstract A tenet of the marketing concept holds that businesses exist to satisfy customer wants and needs. Firms can satisfy those wants and needs only ......
A model for effective, customer-oriented, market plans.
The customer-oriented market plan model has emerged as an effective blueprint that helps managers to sift through data, pinpoint the most important market segments and ......
Research and Markets: Advances in Household Economics, Consumer Behavior and Economic...
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