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Essay text:
Currently, the company is working on the development of a credit card product to fulfill the needs of small business costumers. However, a new board member has brought a questioning attitude about the sampling method and determination used by the executives of UWB. This has brought concerns the new product might fail, and the company will lose a portion of its customers (University of Phoenix, 2008).
Situation Analysis
Issue and Opportunity Identification
Companies are in business to make money, and market share is vital to growth. To grow, companies need several factors related to what the consumer desires, as well what they will pay for the product or service...
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