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Literature Review:
Dong-Mo Koo’s study “Interrelationships among Store Images, Store Satisfaction, and Store Loyalty among Korea Discount Retail Patrons” analyses the concept how various discount store characteristics and attitudes towards these stores alter consumers satisfaction and furthermore, how does customer satisfaction influence store loyalty. Koo’s study discusses: (1) The forming of attitudes and how it is influenced greatest through in-store services, atmosphere, employee service and merchandising. (2) Satisfaction is directly related to store value and atmosphere. (3) The overall store attitude induced has a strong correlation to consumer loyalty and satisfaction...
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