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Dimitri Petrou was hired as the commercial director in charge of sales primarily because of his experience and maturity. His reserved personality and distant management style has created conflict between them him and Keller. The conflict became somewhat aggravated when Keller wrote his appraisal. He claimed that Petrou was ineffective in his role and lacked the personality to maintain personal contacts with customers and sales force. Petrou countered that Keller was a micromanager and often interfere with the sales and marketing functions.
This case demonstrated how difference in management style, personality and culture can result in conflict...
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