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In the marketplace "the cell phone is not just a communication device but a device that enables the exchange of ideas and also, increasingly, goods and services" (Key, 2005, p.52). This tells us that consumers envision cellular phones as not only a means to keep in touch, but as a way to collaborate with others, shop for products, and entertain themselves. As wireless communication companies recognize the utility derived from their products and services they can develop more services and further increase the demand for their offerings.
The demand for wireless communications devices has increased in recent years due in large part to price drops from advances in technology, better and more widespread coverage and new services...
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