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BNET Business Dictionary
Customer
a purchaser of a product or service. A customer is a person or organization that purchases or obtains goods or services from other organizations such...
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Rediscovering Market Segmentation
Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
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