Winnebago Case

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Title: Winnebago Case

Essay Details:

Subject: Business

Author: Carroll C

Date: January 26, 2015

Level: University

Grade: A

Length: 11 / 3199

Essay text:

Consumers are lacking peace of mind and confidence in the economy and it is affecting sales in the Recreational Vehicle industry. As sales go down, dealers are placing discounts on their current RV inventories. This strategy is helping to move the older models, however it is causing profit margins to shrink. Internal Analysis Winnebago is the lead manufacturer of recreational vehicles, with a brand name that is synonymous with motor homes. In 2001, Winnebago had top sales of $681.83 million during the first 6 months and leading market share of 18.9% in the RV industry. Although sales have decreased since 2000 where they reached $753...

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