winkler

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Pre-written Papers:

Title: winkler

Essay Details:

Subject: Business

Author: Nelson M

Date: March 15, 2012

Level: University

Grade: A

Length: 7 / 1867

Essay text:

Grocery chain accounts list like Kaufhof and Helco, and processors who sell to the grocery chains such as Hess account for the remaining sales. Winkler's Hamburg plant has four major customers, who place differing requirements on manufacturing. As shown in Exhibit 3 in the case, each of these customers have different order winners and order qualifiers. The Stuttgart plant, on the other hand, serves a more varied market and as seen from Exhibit 2 is a higher volume sales producer. Many of Stuttgart's customers are high volume customers who have price as their strongest OW. The market segments based on customer characteristics are shown in Tables 1a and 2a for the Hamburg and Stuttgart plants respectively...

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