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The assumption is that they could not overcome their business shortfalls making this a performance and opportunity gap.
2) The company, who purchased VSP in 1941, expanded the winery to become the largest single-site vineyard in Chile. The assumption is that they could not make up the cost of expansion over time in order to make the winery more profitable, through marketing and distribution.
3) 1986 economic crisis in Chile. The assumption is that this caused economic issues for VSP, CCU and the consumer markets.
The diagnoses or the root cause of the problems that Matias Elton's faced were centered on:
1) The early years of CCU control; CCU had 3 years of loss, yet they reduced the company's debt by Ch$7...
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