Wine and branding

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Pre-written Papers:

Title: Wine and branding

Essay Details:

Subject: Business

Author: Edna L

Date: February 24, 2014

Level: University

Grade: A

Length: 2 / 573

Essay text:

While many wineries are seeing a slowdown some are not. Many of those that are not have strong brand names and "?seem to be immune to the sagging economy, and prices are continuing to go up for some coveted wine. Strong brands? continue to enjoy robust growth. And customers are still lining up on waiting lists for a chance to buy the latest release?."ii This, too, is the power of branding. This essay will go into to the basic concepts of a brand, why building brand equity is important, and how this equity can be constructed and evaluated. It will provide a good basis for building new brands and will help improve existing brands in the future...

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