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Essay text:
After the Second World War, the 1950s saw a rise in the use of labour-saving devices and
DIY. Wilkinson responded by making this type of product the focus of its sales. In the 1960s
customers wanted more convenience shopping. Wilkinson started selling groceries and
supermarket goods and created the Wilko brand. In the 1980s Wilkinson extended its range of
low-cost products to include quality clothing, toys, toiletries and perfumes. In 1995 it opened a
central distribution centre in Worksop,
serving stores in the north of England and
in 2004, a new distribution centre opened
in Wales. In 2005 Wilkinson launched its
Internet shopping service, offering over
800,000 product lines for sale online...
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