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So the Ice cream worth’s for itself and that it’s very important to obtain the positioning that the company wanted. Then we have the price that in this case had to be really high to sell the image of quality and luxury to people, the price of the ice cream have to follow it quality and people have to feel that they were paying a premium for the ice cream and that definitely this was not some other ice cream in the market, the price was really important to pass the idea that this was not ordinary ice cream for children but a rare luxury to adults. The third factor is place, and in this Haagen-Dazs was very innovating because it selected carefully the places where the product was distributed in order to have the awareness pretended and to associate the brand to a very good style of live, Haagen-Dazs distribute the product to the best restaurants in the most cosmopolitan cities in Europe, it create the shops to have impact in important areas of that cities and it have great results in the way it did that...
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