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The remainder, 38%, claimed that they "broke even."
The numbers are discouraging. They raise a red flag to anyone considering an initial or incremental investment in their Internet presence. If the likelihood of realizing any financial benefit is that low, then who would consider it a good investment?
We do.
Our response to the NFIB numbers is that we absolutely believe them. Our experience is that an even larger segment of the business owner population falls into the "don't know" segment rather than the "break even" one. Companies not selling directly online are highly unlikely to know if their site drives any bottom line benefit...
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