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Why Crystal Pepsi And Others Failed

Why Crystal Pepsi and Others Failed

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Title: Why Crystal Pepsi and Others Failed

Essay Details:

Subject: Business

Author: Mike R

Date: September 15, 2013

Level: University

Grade: B

Length: 5 / 1359

Essay text:

Marketing professionals have a difficult challenge before them in figuring out a way to create a public interest, and a want for their products if they are to become adopted. Various marketing communications tools provide the means to which they will best reach the public. In the early 1990's marketing professionals for PepsiCo choose to heavily promote and advertise a new variation of their popular original Pepsi formula creating one of the largest craze's for a soda variation in the last two decades. April 13th 1992, PepsiCo introduced an exciting change to its popular Pepsi product in the test cities of Providence, Denver, and Dallas and called it Crystal Pepsi...

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