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?A diversified company has two levels of strategy: business unit (or competitive) strategy and corporate (or companywide) strategy' (Porter, 1988)
The focus of this study is specifically on the high street retail stores which can presently be divided into 4 strategic business units, books, magazines and newspapers, stationary (including greetings cards) and entertainment. They are all served through the same channel but there is considerable variety in the competitors which they face albeit there is some cross over.
?Two parts of an organisation should only be regarded as the same SBU if they are targeting the same customer types, through the same sort of channels and facing similar competitors...
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