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Legality of all its operations must be maintained.
Action must be taken with respect to its usage of modern technology.
The company advocates and educates staff and the public regarding environmental issues and concerns.
Porters 5 Forces Analysis
Competitive Rivalry
Trader Joes, Sunflower Markets and Fresh Market.
Since 2006 WFM merged with its main competitive rival: Wild Oats Markets.
Initial strategy of large stores was competitive, now competition.
Sunflower Market stores opening in locations where there is relatively few WFM and Wild Oat Stores.
Evaluation: STRONG
Potential New Entrants
Likely, but WFM well established and market is well saturated and very competitive...
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