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Department of Agriculture set standards and definite meanings for organic products. Once standards were set Mackey had a vision of aggressively expanding WFM stores. He believed that the company’s cash flow from operations in upcoming years would be an ample amount to cover the capital costs of the expansions. WFM growth strategy was to open new stores and acquire small, owner-managed chains. The store sizes and location was an important issue in their growth strategy. Another issue was the products that WFM offers. Most consumers are brand name buyers; WFM offers organic foods that do not come with the usual brand name label that consumers are used to...
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Common topics in this essay:
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