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“The mission statement needs to be longer than a phrase or sentence, but not a 2-page document” (David, 2003). This document not only points the managers in the right direction, it also gives the employee a sense of why they are working for this company. In addition, the mission statement not only gives purpose and direction, it should also give motivation and pride not only to the employees of the company but also their customers. The bottom line in any business is to make a profit and in order to do this; the business must find a way for their customers to spend money in their firm. Whole Foods Market ® incorporates many of the guide lines discussed in the readings; however, their mission statement exceeds the two page recommended length...
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