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Essay Details:
Essay text:
A
case on strategic management can concern a whole industry, a single organization, or
some part of an organization; the organization involved can be either profit-seeking or
not-for-profit. The essence of the student’s role in case analysis is to diagnose and size
up the situation described in the case and then to recommend appropriate action steps.
C-2
WHY USE CASES TO PRACTICE STRATEGIC
MANAGEMENT?
A student of business with tact
Absorbed many answers he lacked.
But acquiring a job,
He said with a sob,
“How does one fit answer to fact?”
The above limerick was used some years ago by Professor Charles Gragg to characterize
the plight of business students who had no exposure to cases...
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