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Essay Details:
Essay text:
Indice 2
2. Introducao 3
3. ANALISE DO AMBIENTE COMPETITIVO 4
3.1. Caracteristicas genericas 4
3.2. Mapeamento competitivo 4
3.3. Caracteristicas de Marketing 4
3.3.1. Objectivos 4
3.3.2. Segmentos 4
3.3.3. Posicionamento 4
3.3.4. Marketing-Mix 4
4. Conclusao: 6
5. 7
6. BIBLIOGRAFIA: 8
Introducao
O presente trabalho, inserido no ambito da unidade curricular de Fundamentos de Marketing leccionada pelo docente Francisco Coelho, tem como objectivo a analise do Ambiente Competitivo do produto whisky velho, referente ao ano 2006. Para isso, utilizamos informacoes da base de dados AcNielsen, do livro proposta para a unidade curricular, e da Internet...
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