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Essay Details:
Essay text:
Whirlpool, Bauknect, and Ignis. Regional brands like Laden which was sold exclusively in France were also created.
MARKET SHARE ? 13%.
Value Chain Analysis of Whirlpool Europe
Manufacturing through 11 plants, 10 in Europe and 1 in Africa.
Typical flow of goods:
FROM
Point of Origin: One of the Manufacturing Units.
TO
Contact Point 1: One of Two central distribution Centres.
TO
Contact Point 2: One of 12 regional Distribution Centres
AND FINALLY TO,
Customer:
A) Who purchased stand alone appliances for their homes
B) Contractors who purchased built in appliances for new home construction or kitchen remodelling...
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Common topics in this essay:
- Europe's new World - Growing trade
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