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Since January 2001, at least 49 U.S. plants specializing in wood furniture -- think dining tables and bedroom sets -- have closed. Imports have seized 52% of the market.
Fortunately, Rowe makes upholstered furniture -- sofas, ottomans, and such. Because these can come in so many styles and fabrics, they've proven tougher for exporters like China to reproduce in bulk. Still, trouble is looming: Imports have snagged about 16% of this market, compared with 9% five years ago. Birnbach is determined not to cede the living room to foreign producers. He's determined not to close 58-year-old Rowe's factories, and he's determined to keep its 1,464 production jobs here in the United States...
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