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Essay Details:
Essay text:
By implementing Customer Intelligence, they’d be able to:
· Build customer loyalty based on the knowledge Bancaja has on their customers
· Design potential client criteria to elaborate marketing campaigns depending on profiles.
· Anticipate behaviour patterns of their customers
· Maintain growth in order to know which business objectives to develop in every segment.
· To avoid crossover of different campaigns as it was happening at that time.
2. What are the strengths, weaknesses and opportunities Bancaja was facing in its Customer Intelligence implementation?
Strengths:
· CRM implementation is a mandate from top management (CEO)...
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