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They will start advertising in networks like CNN, and NBC; also they will advertise through magazines and newspapers like The Wall Street Journal, USA Today, and New Yorker. Their main target is to avoid the crises they went through when they had a defect in their design which caused an uncontrolled acceleration in their vehicles, and that made sales to go way down. And their main customer target is the people who are intrested in buying luxury cars such as BMW.
The new step that Audi is presiding to benefit from is their new TV advertisement, which is going to be a two minutes long. They want their Ad to include about Audi history and how they are the first people to have all-aluminum vehicles, which they are light and more strong and they say it is safer from steel...
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