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We shall define fashion promotion before looking at how the catwalk sits under this title. A brief history of the fashion show shall lead us into the present day, where we shall begin the debate of whether some fashion shows need be as extravagant and expensive as they are. We will look at well known designers that have showcased their collections in an artistic and creative way and discuss the success and motive behind each performance. In conclusion we shall discuss whether this promotional tool shall grow to become more extravagant or whether a new form of presenting a brand should develop.
To begin we must look at the meaning of the word, fashion, and how that then sits along the side of promotion...
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