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Even though they continuously chase increased productivity, quality and overall speed, which consequently results in an endless list of management tools, such as benchmarking, total quality management and outsourcing, the reality of the matter is that these operational tools only signify that they are performing similar activities better than the immediate competition performs them. Moreover, these efforts do not necessarily translate to increased returns. In fact, the movements towards productivity gains only result in an overall industry effectiveness, which in turn benefits the ultimate customer, not the actual company...
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