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It is directly influencing the sales and profitability of businesses.
Most of us will connect marketing with selling, pricing, product development, setting of activities like market research (which can adopt some changes in demand) or some kind of advertising, promotion of the product that will attract and keep the customers, because ?people never know what they want until it is presented to them, said Alan Grover., (1994)page 3.
We can define marketing as some management process with the central focus on satisfying customer needs and wants ensuring that its quality, availability and price meet the needs of the market...
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