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Essay text:
The reason for the predominance of this orientation is that there was a shortage of manufactured goods (relative to demand) during this period, so goods sold easily. The implications of this orientation were:
· Product lines were narrow
· Pricing was based on the costs of production and distribution
· Research was limited to technical product research
· Packaging was designed primarily to protect the product
· Promotion and advertising was minimal
After the WWII, as supply was starting to out-pace demand in many industries businesses had to concentrate on ways of selling their products...
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