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Essay text:
He suggests that there are three stages: diagnosis, formulation, and implementation. (Mitchell, R., 2008).
The diagnosis phase includes evaluating the mission statement and objectives, along with the corporation’s major strengths and weaknesses. (Mitchell, R., 2008). The mission statement can be broad leaving the possibility open for electronic versions of previously printed books and the like. The mission statement could be too narrow which would lead some managers to decide to not look at the alternative electronic versions. The mission statement might not have a common theme and leave the managers wondering where the company is actually going...
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