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Essay text:
I chose this question as I feel it would be interesting to investigate how Tesco Plc are expanding when there seems to be a limit on the amount they can expand further in the UK.
Who is Tesco Plc?
Tesco Plc is the UK's biggest supermarket chain with a market share of 29% compared to that of its rival Asda 17.1% and Sainsbury 15.9%. Tesco Plc's turnover for 2004 was ?30,814 million with 80% of this coming from the UK alone, 9% coming from Asia and 12% from the rest of Europe2.
Tesco set out a four-part growth strategy seven years ago. This involves: core UK business, non-food, retailing services and international...
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