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The inaccurate data was caused by assuming that all members of the global sales team would be entering the data consistently. The differences in each culture along with the acquisition and absorption of companies into the Emerson group let to multiple processes for entering quote, billing, shipping, and other data.
Cintas discovered that through expansion of their business, the data was not being collected in a consistent manner. When they attempted to integrate the data into one data warehouse they found customers that were listed in multiple databases with enough variation to be considered a unique record...
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