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For example, WalMart corporation is a good example of cost leader and the cost leadership approach itself act as a barrier to entry, as the new entrant may not have economies of scale. However, the low cost leadership position may be affected by the macroeconomic and global changes. For example, IBM was the cost leader for software and services until recently. But, the globalization and outsourcing wave has brought in low cost providers like Infosys and Tata consultancy services from India. The new entrants have challenged IBM's position in services industry and IBM has responded very well to this threat...
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