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Essay Details:
Essay text:
This service will concern the upper-middle class and the upper-class profiles such as white collar professionals, doctors or wealthy people who are over 30 years old mainly.
The main marketing problem is “What are the key factors of successes in order to increase the number of customers on the Altitude Platinum program based on new marketing campaign?” The purpose of this project is to evaluate how to determine the marketing mix and how to vary these seven key variables: product, promotion, price, place, people, process and physical evidence.
The marketing strategy is to position the Westpac Altitude Platinum program as the best of the best offer of benefits for credits card...
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