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This would require the management to look in to the technicalities of the various segments of customers and the values provided by the company to cater them.
? Key customer segment should be focused by the NA managers and the values provided to them should be effective and the customer should acknowledge them.
? In segments like focus and others were the company is providing values more than the actual profits should be redesigned .Emphasis should be given on serving this base of customers in the bracket so that an overall profit is gained in the deal. A reorientation of values provided by the company is essential...
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