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Essay Details:
Essay text:
Verbrauchergerichtete Verkaufsforderung (Consumer Promotion) 4
2.2.2. Handelsgerichtete Verkaufsforderung (Trade Promotion) 5
2.2.3. Forderung des Au?endienstes (Staff Promotion) 5
2.3. Zweck und Bedeutung der Verkaufsforderung 6
3. DER WERBEARTIKEL ALS INSTRUMENT DER VERKAUFSFORDERUNG 7
3.1. Begriffsbestimmung 7
3.2. Arten des Einsatzes von Werbeartikeln in der Verkaufsforderung 8
3.2.1. Give-Aways 8
3.2.2. Zugaben 8
3.2.3. Werbepramien 9
3.2.4. SLO-Angebote 10
3.2.5. Merchandising 10
3.3. Einschrankungen beim Einsatz von Werbeartikeln in der Verkaufsforderung 10
3.4. Aufgaben und Funktionen von Werbeartikeln als Verkaufsforderungs-Instrument 11
4...
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