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Having a limited number of items for sale allowed the cooks to continuously prepare the food, knowing that those products would be ordered. Another benefit to this concept would be that Wendy's could make these products stand out above its competitors and make the Wendy's menu more memorable by focusing more attention on their marketing strategy and mix. If these products are very well known because of advertising, more customers would be likely to purchase them and will continue purchasing them because they have become established products in the fast food market. A third benefit is the value added features not offered by the competition...
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Common topics in this essay:
- Wendy's Chili Finger Case Study
- Fast Food Restaurant Observation
- Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction
- Wendy Corporation
- Wendy's Chili Case
- Wendy's History
- Wendy's crisis management
- Pricing Strategies In Fast Food Chains
- Arby's/Wendy's Merger
- Life in the Drive-thru Lane: A Look at the Impact of Fast Food on America
- McDonalds v. Wendy's
- Wendy's History
- Wendy's
- What constitutes good customer service and makes a company in the fast food industry indispensable?
- Fast Food Chains in America
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