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Essay text:
Webvan began in 1998 as an innovative business idea that excited and drew support from investors already caught up in the dot-com phenomenon. The company ultimately failed to attract and sustain an adequate customer base to justify the large investments it made in the development of high-tech information technology systems and elaborate distribution warehouses. Team 21 was hired to explore the key elements of Webvan's original business model and provide relevant recommendations and action steps to the company's management.
ANALYSIS OF CASE DATA
Team 21 analyzed Webvan's original business model, decisions, and milestones using several strategic analysis tools, such as analysis of the external environment , SWOT analysis and Porter's Five Forces analysis...
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