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Essay text:
Brick & Mortar Grocery, Order Size & Frequency 9
Appendix: Figure 3 ? Avg Daily Unit Break-Even Analysis 10
Appendix: Figure 4 ? Adding Capacity 10
Appendix: Figure 5 ? Quality Functional Deployment: House of Quality 11
Appendix: Figure 6 ? Potential Changes to Delivery Routes 12
Appendix: Figure 7 -- Marketing-Operations Coordination Model 13
Executive Summary
Webvan was a short-lived Internet grocer that unsuccessfully entered the grocery industry in the late 1990s. The company focused its core capability/strength on highly-automated, capital-intensive and operating systems. However, Webvan showed weakness in its lack of focus on actual customer requirements and needs from a Quality Function Deployment (QFD) point-of-view...
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