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161). The marketing mix should also meet or exceed the goals of that company. For the purpose of this discussion we will take a look at the Marketing Mix as the strategies apply to the websites that service both for business and customer end users.
In looking over a B2B websites many marketing concepts are used to attract and retain customers. B2B website are usually more customer-based and use electronic commerce along with strategic alliances with other companies to create the correct marketing mix for their company. The Ebiz website found in the student website has an example of a b2b website...
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