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They also show their customers’ top picks in the favored category, as well as related purchases that other clients had purchased. Customer value is evident in the fact that the website saves time and helps to narrow down favorite products for their repeat customers, while offering discounted prices. Amazon therefore gets 4/5 for relationship and value.
· If you were to rate the use of marketing concept on a scale of 1-5, to what extent does this site employ the marketing concept? Support your answer with relevant examples from the site.
The marketing concept, “identifying and satisfying consumer needs to ensure…profitability,” (Solomon, et al 2008) was evident in the fact that the website does save preferences and recommend products based on customer’s historical search references...
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