Web Marketing

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Pre-written Papers:

Title: Web Marketing

Essay Details:

Subject: Business

Author: Kelly B

Date: January 28, 2014

Level: University

Grade: A

Length: 8 / 2228

Essay text:

Well-respected academics and practitioners have called for new rules and urged debate about fundamental tenets of marketing, including segmentation, mass marketing, and regionalized programs. At the other extreme, pundits and academics alike have argued that both the basic building blocks of marketing strategy and the pathways to competitive advantage have remained the same. The approach taken in the current volume falls between these polar views. That is, new levers have been added to the marketing mix, segments have been narrowed to finer gradations, consumer expectations about convenience have forever been altered, and competitive responses happen in real time...

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