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It is a big leap from the situation in 1950, when Toyota produced 11,706 units per annum compared to GE's 8,000 units per day. The cause of this switch in position? Smooth operation. Heavy operating losses have forced GM to downsize, whereas Toyota has its highly efficient manufacturing system to thank for its ongoing rise. The paper suggests that adopting practices of lean production in the automotive industry reaps considerable financial and environmental rewards, but poses difficulties in making an impact on buyers in the prestige market. The paper weighs up the virtues of lean production in terms of the environment and costs against the potential negative impact of lean production on brand image...
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